Buttah Skin holiday campaign 2022

As the production designer for the 2022 Buttah Skin Holiday Campaign, Summer Arrowood skillfully brought to life the company founder’s dream of a wintery Y2K wonderland.

Collaborating closely with photographer Tyren Redd and lighting expert Jonathan Williams, Summer meticulously curated every aspect of the campaign's aesthetic, ensuring that Buttah Skin's innovative skincare products were beautifully showcased.

Drawing inspiration from a Y2K pop video winter wonderlands, Summer transformed the set into a magical and enchanting backdrop, using soft lighting and ethereal props to enhance the holiday spirit.

Client

Buttah Skin // Dorian Renaud

Year

2022

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